The Science of Why

Distinguished Author Series at Runway hosts notable researchers to keep the startup community up to speed on the latest findings in neural science germane to their commercial success. More here.

In this inaugural session, Dr. David Forbes discusses his seminal book – “The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy”

The Forbes Framework of Nine Core Motivators will do for the psychology of influence what the periodic table did for chemistry – turn an art reliant on anecdotes and guessing into a science providing predictable repeatable results.’ – Nathan Schor, Resource Center for Scientific Marketing www.rcsm.io

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